Veriteq Welcomes Ken Appel as New
VP of Marketing

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October 23, 2008—Veriteq Instruments today announced the appointment of Ken Appel as the company’s new Vice President of Marketing. "Coalescing our current growth and plans to expand, with market development and rising sales worldwide, it is critical to build on our strategic resources,” says Veriteq’s CEO, Kevin Bull. “Ken brings technical marketing management expertise and an extensive background in helping identify and direct market opportunities and build company brand. His first priorities as will be to strengthen support for Veriteq’s North American and European sales initiatives and channels.”

Before joining Veriteq, Appel was Business Unit Manager of Felton, responsible for strategic direction, sales and marketing for the aerospace, automotive, mass transit and other regulated industries. Previously, he was the Director of Marketing at Kaye Instruments, where his expertise helped create their worldwide reputation in thermal validation. Mr. Appel has also played key marketing and communications roles at Analogic and Siemens. Mr. Appel has a B.Sc. in Chemistry from the University of Massachusetts at Amherst.

“It was an easy decision to join Veriteq,” says Appel. “I can employ my creativity with a company that continues to achieve by bringing value to critical customer issues. The fact that customers rave about Veriteq’s commitment to quality and customer satisfaction says a lot about the people I will be working with. Moreover, I know that my experience in technology and marketing in regulated markets will have a significant positive impact on company growth."

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About Veriteq

Since 1994, Veriteq Instruments has been providing superior temperature and humidity monitoring, alarming and validation systems. From the world’s largest bio-pharmaceutical facilities to the International Space Station—Veriteq offers fail-safe, efficient and accurate measurement solutions that are easier to use than any other system.

For further information, contact:

Chuck McFarlane, NA Sales Manager, Veriteq Instruments Ltd.

Phone: 1 800 683 8374 or Email: info@veriteq.com